+Fashion
With a bachelor's degree in Fine Arts + Graphic Design and an operational degree in Fashion Design + Illustration, I have a deep knowledge of tangible form and function that can easily be translated from digital assets to physical commodities.
High-Level Supporting Skills
// Project Management
// Interpersonal Communication
// Creative Direction
// Problem Solving
// Meticulously Organized
// Highly Detail Oriented
Fashion Clients
// Guess? Kids // Betsey Johnson // Pammy Cakes Kawaii // Todd Smith
Fashion Experience
// Denim
// Knits
// Knitwear (Sweaters)
// Wovens
// Swimwear
// Outerwear
// Loungewear
// Accessories
Program Proficiency
// Adobe Illustrator
// Adobe Photoshop
// Adobe InDesign
// Microsoft 365
// Microsoft Excel
// Mac Proficiency
Surpassed goals to increase brand revenue from $150,000 to $3 Million, maintaining and growing annually.
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Led a team of four designers and sales reps in spearheading a complete brand revamp by reimagining and improving the traditional shopping experience while remaining attentive to the consumer's needs
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Regularly delegated tasks to design assistants, graphic artists, and freelance designers to complete numerous months-long projects
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Through my delegation, I improved the design team's time efficiency and communication by enhancing task management processes while vastly boosting team morale
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Ensured consistent on-brand, high-quality, cost-efficient products by maintaining continuous communication between in-house production team and overseas manufacturers
Size Ranges Include:
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Newborn/Infant Apparel
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Toddler Girls and Boys Apparel + Outerwear
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Girls 4-16 Apparel + Outerwear
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Boys 8-20 Apparel + Outerwear
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Toddler and 4-16 Girls Swimwear
Positions Held:
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Senior Designer: Girls/Boys/Infant Outlet + Off-Price Girls (2011)
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Associate Girls/Boys Outlet Designer (2007)
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Assistant Girls Designer (2005)
Co-created Betsey Johnson Kids licensed apparel with the lead designer to develop an on-brand fashion line; including wovens, knits, denim, knitwear (sweaters), sleepwear + accessories (2017)
Categories include:
• Newborn and Infant Girls apparel
• Infant Sleepwear
• Baby Blankets and Accessories
• Girls Apparel and Dresses
• Girls Undergarments
• Girls and Toddler Swimwear
Collaborated with:
• Jojo Siwa for Nickelodeon
Duties Carried Out:
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Utilized design software programs to sketch garments from purchased samples
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Developed trend analysis, color cards, and fabric/trim selections for each season
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Shopped for trending samples, fabric, and trims
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Completed Techpack/Artwork packages
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Worked with the production and FIT tech teams to ensure supreme quality garments
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Communicated with overseas manufacturers to ensure consistent quality
girls + toddler swimwear
Pammy Cakes Kawaii
Launched and managed B2C Young Women's capsule fashion line, including jewelry and accessories. Soon after added children's 2T-8 yrs unisex tees (2009)
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Developed branding and graphics within the brand's aesthetic-
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Hand made unique hair accessories and jewelry within the brand's niche market
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Coordinated sample buying process to ensure brand cohesiveness
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Maintained relationships with local production companies and overseas manufacturers
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Regularly updated social media outlets to engage the audience, build customer growth, and enforce brand aesthetic
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Created and distributed promotional materials during sales events
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Led a team on product display set up and customer engagement for trade shows, conventions, and online markets